About Us

Current contributors

We strive to offer the best coaching insight based on our experience. Our coaches include proven professionals, industry-leaders and manufacturers who have decades of combined car care expertise in a wide range of disciplines from service writing methodology all the way down to detailing methods – we can help you with it!

We believe a coach’s experience is their greatest asset. View our growing list of coaches.

Yvan Lacroix

Yvan Lacroix

As well-known educator to other detailers across North America Yvan continues teaching on topics including business strategy development, efficiency and becoming an Entrepreneur.

Jon Stern

Jon Stern

Jon started JREK Autocare in 2004 with a vision to provide premium car detailing services. Jon is a certified installer for leading ceramic coating & paint protection film manufacturers.



Bocar is a Canadian national distributor for car detailing supplies. We’ve had an extensive relationship with them since 2008. Bocar carries leading brands of detailing products specifically designed for professional use in shops & detailing departments at car dealerships.



Gtechniq is a global leader in surface protection products for your vehicle. This includes ceramic coatings, maintenance wash kits, interior vinyl, fabric & leather protection. In 2021, Gtechniq celebrated 20 years in operation & they’re located in London, UK. 

Owner’s Pride

owner's pride

If you want to maintain your vehicle’s finish, then Owner’s Pride is here for you. From cars to boats and motorcycles; they have what it takes! Owner’s Pride has over four decades in research combined with professional field detailing experience.